Raju Korti
There are stars, there are
legends. And then there is Dev Anand. Even in a city overpopulated with charm
and charisma, Dev Anand stood apart. You couldn’t quite put a finger on what
made him the cynosure of all eyes, but when he entered a room, the atmosphere
changed perceptibly. The air thickened with awe and admiration. My most
unforgettable experience of this phenomenon was in 1982 during the premiere of Swami
Dada. The cast included rising stars like Mithun Chakraborty, Jackie
Shroff, Padmini Kolhapure, and Rati Agnihotri. Yet they stood almost forgotten
in a quiet corner, swallowed by the magnetic presence of (then) 59-year-old Dev
Anand. Angular swagger intact, toothy smile firmly in place, his screen persona
had simply spilled into real life. You saw the flesh-and-blood silhouette of a
man who had eluded the clutches of age and irrelevance.
However, as claimed by producer-director Raj Khosla in his autobiography, that same overpowering charisma didn’t always sit well with co-stars. During the shooting of Bombai Ka Babu, Suchitra Sen, already a reigning superstar in Bengal, would sit sulking when crowds in Kullu gravitated entirely towards Dev Anand. She wasn’t used to playing second fiddle in public affection. Things came to a head when a wrap-up party celebrating Dev Anand’s shoot disturbed her and her husband’s rest. The resulting friction nearly derailed the schedule, until she returned to the set with a pointed quip, “You think she (the body double) can act better than me?”
There was also the warmth. Dev Anand never played the aloof matinee idol. He remembered names. He connected. Picked calls himself, never left it to his secretary. He exuded the kind of friendliness that made each person feel uniquely seen. He had no need to attract attention. It came to him effortlessly, like iron filings to a magnet. He didn’t have to retreat behind walls; he remained accessible, almost humbly so.
Many people realised pretty late that Dev Anand could be easily approached. In person, even over a call. That human accessibility, combined with his surreal stardom, was the enigma. His charm wasn’t just in the way he looked, but in the way he spoke. Distinct, stylised, with that peculiar cadence of words that drew you into his world. Everyone who met him felt as though they had glimpsed something intimate, something enduring. And perhaps, that only they had been privileged to be its privy.
Through it all, he remained ever-youthful. Dev Anand refused to be defined by time. He once told me, half-jokingly, that he was life itself. And in some way, I believed him. He would smile at me and say, “Ah, Raju Guide!”, a nod to Guide, his masterpiece. There couldn’t have been a more perfect metaphor for PR and communication. He was his own brand, his own campaign, his own message. No birthday tribute or memorial event can truly capture Dev Anand’s essence. Because legends like him don’t die. They simply move offscreen, letting the reels of memory play on.
Epilogue
There is an interesting piece of history behind the picture that I actually
wanted to use with this blog. I thought it deserves a honourable mention, at
least as a sidelight. My father had bought an Agfa-Gevaert camera from Rangoon
way back in 1950 which lay unused for years in his almirah. I was (and am) no
photographer, nor had the instincts for it. Yet, on an impulse, I decided to
check out if the camera worked; and took it along for this event. Our official
photographer (the late) Ashok Sawane looked at it curiously, chewed his pan,
spat viciously before saying, “chal jayega shayad” (it might just work). It did
and I clicked a picture with Dev Anand standing and making a point. DA autographed
the back side of the printed invitation for the event; which I got affixed below the picture.
Yesterday, I spent hours searching for the picture which now seems misplaced
from my burgeoning memorabilia. Discarding all other picture of him with me, I finally decided to make do with this picture
which Ashok had clicked; for sheer topicality!
Photo photo pe likha hota hai kheechne waale ka naam!
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